On the organisations level, the framework suggests to look at the media cluster from a macro level. The factors to look at are the characteristics as well as the value chains and cluster logic.
The aim is to identify media organisations and their existing clusters within a region, to map them geographically and exploit their connectedness and collaboration. This level origins from economical analysis and organisation studies. This is also the repeatedly used method in literature at the moment investigating media clusters through geographical proximity, their organisations included and investigating numbers like GDP output, number of employees, etc. The new framework adds to existing approaches a new concept of exploring the connections between the organisations involved on numerous levels also through a mapping exercise.