MCB presents in Porto at the emma conference

Marlen Komorowski News and events

Media Cluster Brussels (MCB) travelled last week to Porto in Portugal. On-going research was presented at the annual conference (2-5 June, 2016) of the European Media Management Association (emma).

The European Media Management Association (emma) is an international not-for-profit academic organisation that was founded in 2003. The goals of the association is to support growth in media management research, scholarship and practice throughout Europe and around the world. The annual conference brings together a diverse and lively community in the field of media management. Emma will next year be organized in Belgium, hosted by the University of Gent and SMIT-VUB. The MCB consortium will have the opportunity to support the organization of the conference and engage further with scholars from all over Europe.

This year, the conference was hosted by the Faculty of Arts (FLUP) of the Porto University in Porto, Portugal. The theme was “Creativity, Coopetition and Uncertainty in Media”. The programme offered a special session on “Media Hubs, Creative Clusters and Networks”. MCB researcher Marlen Komorowski was invited for this session and gave a presentation in front of leading scholars in the field about the on-going research of the MCB project.

The presentation included insights into research, which goal is to further differentiate specific media cluster types to enable better comparative studies in the field. The researchers of MCB found that it is not correct to compare a media cluster like Hollywood with a media cluster functioning in Berlin. The Nashville music media cluster should not be used as an example for the media cluster of Brussels. There are distinctive features to each media cluster. If research creates knowledge about one media cluster it cannot be taken as finding for all kind of media clusters. However, specific characteristics are shared and can be grouped to form a new typology that enables comparison better.

The types of media clusters identified so far are: (1) the creative region model, (2) the giant in the middle model, (3) the specialized region model, (4) the attracting facilities model, (5) the media park, (6) the Incubator, (7) the cluster initiative. These types are characterized by certain factors that are shared. More information can be found in the presentation.

Feedback about the typology is very welcome.