Media Clusters Brussels (MCB) had the opportunity to present at the international World Media Economics and Management Conference (WMEMC) in New York City, the Big Apple. The presentation offered the audience of more than 60 media researchers from all around the world insights into the conceptual research framework developed by MCB in Deliverable 1.1b in Work Package 1. The presentation received not only positive feedback but encouraged discussion in the field of media cluster research at the conference.
The WMEMC is the leading biennial meeting of the global community of media business scholars and brings scholars worldwide together. The goal is to reflect on “contemporary issues in the management and economics of media industries and firms”. This year the conference was held in the “capital of global media”, New York at Fordham’s Lincoln Center Campus. In total more than 200 media scholars, more than 100 industry participants and many students participated.
The Big Apple is broadly acknowledged as leading global media cluster. In no other city are more media jobs and global media companies. Its media ecosystem includes the largest advertisers, the most respected news agencies, the largest broadcast and cable TV networks, major public media and online media companies. Silicon Alley and other neighbourhoods in NYC are striving in media activities and reveal unique dynamics of media clusters. To be present at NYC not only gives valuable insights but also strengthens comprehension in the field of media clusters for researchers.
MCB, represented by Marlen Komorowski, was excited to be part of this international event and used the opportunity to be in NYC to connect to scholars and practitioners working in the field of media cluster research to strengthen an international academic network of the project. Additionally, we are thrilled about the positive reception and encouraging comments that the presentation received.
MCB is on the right track 🙂