The Brussels State Secretary for Foreign Trade, Cécile Jodogne, and Brussels Invest & Export invited London-based broadcasters to an event titled “Brussels, An ideal place for Media industries in the EU”. MCB researcher Marlen Komorowski presented insights on “Brussels’ Media Industry Environment” integrating results of the MCB research project. The goal of the event was to highlight and promote Brussels as the new place for international broadcasters, that are looking for a new European base after the Brexit.
Brexit and London’s broadcasters
The Brexodus of media companies from London has already started as the UK’s Brexit votum brings many disadvantages and some but not all European cities will be able to benefit from that. Especially relevant for internationally acting broadcasters is the licensing. The EU’s Country of Origin principle, which is part of the Audio-Visual Media Services Directive, could not be applied for broadcasters in London anymore. This includes the risk that signals broadcast from the UK will no longer be accepted as legitimate in EU Member States through the licensing granted by Ofcom. Media companies look at the “ease of relocation and connectivity”, at “financial considerations” and “growth prospects” now in European cities. Belgium and espcially Brussels score high on many points. More insights can be found in the 11th Policy Brief by Marlen Komorowski and published by SMIT-VUB.
About the event
The event took place on 8 November in London in the Cadogan Hall. Brussels Invest & Export teamed up with the Association for International Broadcasting, who invited their members, to organize the event. The event was attended by some 20 people active in the TV broadcasting industry representing British and foreign TV channels established in the UK. They had the opportunity to talk and discuss about the benefits of Brussels as media location. The speakers of this evening included not only MCB researcher Marlen Komorowski, but also the Ambassador of Belgium, Rudolph Huygelen, the State Secretary for Foreign Trade, Cécile Jodogne, who was put in charge by the Brussels Government to attract companies from London, Dietger Glorieux, who presented on the legal framework for broadcasters in Brussels and Noël Magis of Screen Brussels. The programme was concluded by a panel debate with representatives of Brussels’ media industry. Participants had afterwards the opportunity to join a concert performed by the Brussels Philhamonic. See the programme below.